Plan B

During the time between our last tutorial we had a group meeting to discuss our pitch, we decided to have a look at our other options again, we looked at one of our previously discussed idea's which was Charlotte's idea to do a documentary about MOD culture in sheffield, she knew a cafe on london road that was MOD themed. 

Okeh's Cafe Photgraphs.

We did a little bit of research into Mod culture and found out more about what it actually is as we had no idea.

Mod (or, to use its full name, Modernism or sometimes Modism) was a lifestyle based around fashion and music that developed in London, England in the late 1950s and reached its peak in the early to mid 1960s. People who followed this lifestyle were known as Mods, and were mainly to be found in Southern England.

Mods were obsessed with clothes and music, including Black American R&B and Soul, Jamaican Ska, and Bluebeat and a select few British groups such as the Small Faces, the Kinks, The Spencer Davis Group and The Who.

Mods would gather at all-night clubs to show off their clothes and dance. They would typically choose scooters as their mode of transportation, either the Lambretta or the Vespa. These were sometimes adorned with many lights and mirrors and were intended to gain attention.

Mods are sometimes seen as an outgrowth of the Teddy Boy movement, and the most obvious similarity might be their love of suits. However, their emphasis was more on England than the Teddy Boys, and perhaps this is part of the reason why they did not appear on a big scale in other parts of the world.

This is a good definition that i found on the internet, that encompasses the many aspects of this British trend. 

We became more interested in this as a subject for our documentary, as there would be a wide range of things to cover from the fashion to the music, and obviously the transport, using the cafe as our base for the documentary and showing it as the hub of mod life in sheffield. Our pitch will be going up against our previous pitch for the Castle market and it will be useful to gauge some feedback from other classmates. 

I am now leaning much further towards this idea and i feel that we can do something fresh that hasn't been done by previous students, as we found out our first idea had been done before.